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Audience data / 10B+ profiles / global [US, Euro5, EMEA, APAC, LATAM] / cookies and non-cookie IDs

OAN provides audience data. We specialize in depth categories of gaming industry and deliver unique categories. But gaming data is just a part of all audience data we provide. We deliver millions of users’ profiles grouped into IAB-compliant segments. Cookies and non-cookie IDs

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00052dec-008b-4394-8c66-3db5b2545e48 M1116,G1449,G1108,G1009,G1008,G1007,G1005,G1003,G1365,G2012,G1000,G2011,G2054,G1460,G2053,G2052,G2051,M1323,G3002,G2009,G2005,G1871,G2002,G1474,G1033,G1153,G1692,G1471,G2063,G2062,G2061
000605d0-b6e5-45bd-a8dd-23aa9b9ccf9d G1403,G1400
00063899-849f-4daf-8ce4-dfb0db955af4 G2005
0008b055-ca02-4c39-9246-70da6efd4abc G1449,G1009,G1822,G1008,G1007,G1744,G1005,G1741,G1003,G1200,G1000,G1242,G2011,G2054,G1460,G1240,G2053,G2052,G3002,G1914,G1835,G1437,G1458,G1359,G1236,G1235,G1234,G1432,G2003,G2002,G1692,G1691,G1471,G2063,G2062
0009d52b-9109-4181-a378-12073cee8cb4 G1009,G1008,G1007,G1105,G1104,G1103,G2012,G1000,G2054,G2053,G2052,G2051,G3002,G1036,G2002,G2001,G1032,G2061
000a2bb1-633f-41ea-afb9-c9d248b8c51e G1008,G1920,G1787,G1468,G1301,M1110,G1463,G1462,G1361,G2052,G2009,G1359,G1810,G1357,G1433,G1235,G1234,G1530,G1693,G1792,G1351,G1470
000a951a-a069-406a-a556-eb89e663fc61 G1008,G1007,G1005,G1003,G1000,G2011,G2053,G2051,G3002,G2002,G2063
000b292d-1e94-4b38-b5c8-d31104871ee9 G1009,G1404,G1400,G1002,G1441,G2008
000c3189-6491-4111-948e-86e8f039b430 G2052
000e35d3-ea1d-4df0-a875-1229cc06a701 G1828,G1449,G1403,G1744,G1821,G1820,G1468,G1400,G1444,G1460,G1917,G1839,G1813,G1833,G1457,G1435,G1456,G1434,G1433,G1477,G1432,G1453,G1693,G1692,G1472,G1471
000e5264-810c-4b40-aff9-a4570a063b4d G2012

Description

The Gaming Taxonomy contains a broad scope of Gaming related topics, based on the user's browser and mobile app activity through last 30 days. There are classical Demographic, Game Genre, Title and Studio segments. However, we provide also plenty of specific User Types, which contain e.g. Hardcore Gamers, Big Spenders or Parents of Gamers. There are also audiences categorized by specific Hardware Products and Brands, based on the Intent of these devices' purchase. Moreover, we offer segments for Virtual Reality, interest in Gaming Subscriptions, Payments, Micropayments, Devices and Platforms. We also cover the area of E-sports Enthusiasts and Fandoms Members. In spirit of looking beyond simple game genres, we categorize Games according to their Theme (e.g. Historical), which is definitely important aspects of user experience and purchase decisions. Since Mobile Gaming is a very important part of the Gaming Industry, we distinct special Mobile Gaming segments, which are analogous to the ordinary Gaming segments, with additional categorizations of the Telecommunication Network Providers. Our data base include millions of profiles divided into popular categories. You can choose which target groups you want to reach. Contact us to check all the possibilities: team@oan.pl How you can use our data? There are two main areas where you can use our data: • marketers - targeting online campaigns With our high-quality audience data, you can easily reach specific audiences across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles. • ad tech companies - enriching 1st party data or using our raw data by your own data science team We are ready for a cookieless era. We already gather and provide non-cookie ID - for example Universal IDs, CTV IDs or Mobile IDs.

Country Coverage

(231 countries)
Africa (51)
Asia (48)
Australia (25)
Europe (52)
North America (41)
South America (14)

Data Categories

  • Audience Data
  • Third-Party Audience Data
  • Audience Targeting Data
  • Advertising Data
  • Gaming Data

Pricing

Starts at
$0.50 $0.45 / CPM
One-off purchase
Not available
Monthly License
Available
Yearly License
Available
Usage-based
$0.50 $0.45

Volumes

Unique Xandr IDs Globally / Month
5B
Unique Mobile IDs Globally / Month
1B
Segments of players from all over the world
500
IAB-compliant segments
887

Does this product fit your data needs?

Get in touch with our team to start unlocking your data solutions.

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